How to make your Facebook Business Page rock!

Communications, Marketing, OnlineComments (0)

One of the ways we raised our money for our Race for Life run was using Facebook

Here are some great tips for making your FB business page rock!

1) Don’t use a ‘dummy’ personal account for your business page

Its strictly against FB rules and you miss out on all of the fabulous features you get with a real business page.

2) Add a fabulous and highly recognisable profile picture

This could be anything from a company logo for a big brand to a headshot of yourself if you’re a consultant. Being recognisable is important to getting found and liked — especially in Facebook Search. When choosing a photo, keep in mind that Facebook requires your profile picture dimensions to be 180 pixels by 180 pixels.

3) Choose a really engaging cover photo.

Since your cover photo takes up the most real estate above the fold on your Facebook Page, make sure you’re choosing one that’s high quality and engaging to your visitors.

Keep in mind that Facebook cover photo dimensions are 851 pixels wide by 315 pixels tall.

4) Optimise the descriptions of your profile picture and cover photo by adding links

Depending on your goals for using Facebook, you may want to consider including links to your website in the descriptions for your profile picture and cover photo.

5) Bonus: Integrate your profile picture with your cover photo

If you want to get extra creative and feel confident about your design skills, try coordinating your profile picture and your cover photo in a creative way. For example, check out how Coca-Cola does it on its Facebook Page:

The possibilities are endless!

6) Add a call-to-action (CTA) button to your cover photo

Back in December 2014, Facebook launched a new feature that allows you to add one of seven pre-made call-to-action buttons to your Facebook Page’s cover photo. Pages can choose from one of the following options — “Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” “Watch Video,” and “Play Game” — and customise it with a destination URL of their choosing.

7) Customise your Facebook Page with apps — then organise your tabs

You can add apps to your Facebook Page as one way to customise it and arrange them in an appropriate way. To customise your Facebook Page with apps, visit the Facebook App Center and search for apps you want to add to your page.

8) Fill out your ‘About’ section with basic information, and add company milestones

Don’t forget about one of the most important sections of all: your ‘About‘ section. A preview of it lives on the left-hand side of your page beneath your profile picture, and it’s one of the first places people will look when they’re scanning your page.

9) Post photos and videos to your Timeline

Why photos and videos? Because they’re proven to be the most engaging types of content on Facebook, according to a study conducted by Quintly.

10) Post other content types as well

If you’re only posting photos and videos, you may notice a decline in your Facebook reach and engagement. While photos and videos are proven to be the most engaging content formats on Facebook, too much of a good thing can be bad for your Facebook Page.

11) Promote lead-gen and non-lead-gen content

Even if one of your main goals is to generate leads from Facebook, you shouldn’t use every update to promote lead-gen offers like webinars, ebooks, premium downloads, etc. Make sure you have a healthy balance of lead-gen posts and content meant for engagement alone.

12) Determine the ideal timing and frequency for your posts

An important consideration in your Facebook content strategy should be how frequently you post, and when. We often advise around 4-5 times a week but this can vary so keep any eye on it and determine what works best for you.

13) Leverage Facebook’s publishing and targeting tools.

Did you know you can schedule posts on Facebook, either through an external publishing tool or through the Facebook interface itself? Scheduling posts allows you to save time and help you balance the types of content you share.

14) Pin important posts to the top of your page

When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. But sometimes you may want a specific post to stay at the top of your page for longer – even after you publish new updates. To solve this, Facebook offers the ability to “pin” one post at a time to the top of your page.

15) Decide whether you want Facebook fans to message you privately 

We recommend enabling messaging on your page to make it as easy as possible for your fans to reach out to you – but only do so if you have the time to monitor and respond to your messages.

16) Monitor and respond to comments on your page

Speaking of monitoring the interactions your fans have with your page, don’t forget about comments. You can monitor and respond to comments via the ‘Notifications‘ tab at the very top of your page.

17) Promote your page to generate more followers

Now that you’ve filled your page with content, it’s time to promote the heck out of it.

Add FB buttons to your website and your emails so it’s easy for your website visitors and email recipients to find and connect with you on Facebook.

18) Measure the success of your Facebook efforts

Uses Facebook Insights so you can track Facebook-specific engagement metrics. Here, you’ll be able to analyse things like the demographics of your fans and (if you have more than 30 Likes) the demographics of the people who are actually engaging with your page. You’ll also get insight into how people are interacting with different posts on your page – which you can use to modify your Facebook content strategy to publish more of what works, and less of what doesn’t.

19) Try some Facebook advertising to amplify what works

Now that you know what works for you on Facebook, it might make sense for you to put some additional oomph behind posts you know resonate with your audience.

Putting a little bit of your budget into Facebook ads can go a long way — especially if you’re making data-driven decisions.

20) Stick with it

Don’t give up, it doesn’t always happen in an instant, you need to be relentless. Keep following these tips and your audience and business WILL grow. Good luck!

The tips were based on a publication by Hubspot – one of our favourite social media information sources.

» Communications, Marketing, Online » How to make your Facebook Business...

July 16, 2015

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