Communications Category

  • How to make your Facebook Business Page rock!

    Communications, Marketing, OnlineComments (0)

    On July 16, 2015 • By

    One of the ways we raised our money for our Race for Life run was using Facebook

    Here are some great tips for making your FB business page rock!

    1) Don’t use a ‘dummy’ personal account for your business page

    Its strictly against FB rules and you miss out on all of the fabulous features you get with a real business page.

    2) Add a fabulous and highly recognisable profile picture

    This could be anything from a company logo for a big brand to a headshot of yourself if you’re a consultant. Being recognisable is important to getting found and liked — especially in Facebook Search. When choosing a photo, keep in mind that Facebook requires your profile picture dimensions to be 180 pixels by 180 pixels.

    3) Choose a really engaging cover photo.

    Since your cover photo takes up the most real estate above the fold on your Facebook Page, make sure you’re choosing one that’s high quality and engaging to your visitors.

    Keep in mind that Facebook cover photo dimensions are 851 pixels wide by 315 pixels tall.

    4) Optimise the descriptions of your profile picture and cover photo by adding links

    Depending on your goals for using Facebook, you may want to consider including links to your website in the descriptions for your profile picture and cover photo.

    5) Bonus: Integrate your profile picture with your cover photo

    If you want to get extra creative and feel confident about your design skills, try coordinating your profile picture and your cover photo in a creative way. For example, check out how Coca-Cola does it on its Facebook Page:

    The possibilities are endless!

    6) Add a call-to-action (CTA) button to your cover photo

    Back in December 2014, Facebook launched a new feature that allows you to add one of seven pre-made call-to-action buttons to your Facebook Page’s cover photo. Pages can choose from one of the following options — “Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” “Watch Video,” and “Play Game” — and customise it with a destination URL of their choosing.

    7) Customise your Facebook Page with apps — then organise your tabs

    You can add apps to your Facebook Page as one way to customise it and arrange them in an appropriate way. To customise your Facebook Page with apps, visit the Facebook App Center and search for apps you want to add to your page.

    8) Fill out your ‘About’ section with basic information, and add company milestones

    Don’t forget about one of the most important sections of all: your ‘About‘ section. A preview of it lives on the left-hand side of your page beneath your profile picture, and it’s one of the first places people will look when they’re scanning your page.

    9) Post photos and videos to your Timeline

    Why photos and videos? Because they’re proven to be the most engaging types of content on Facebook, according to a study conducted by Quintly.

    10) Post other content types as well

    If you’re only posting photos and videos, you may notice a decline in your Facebook reach and engagement. While photos and videos are proven to be the most engaging content formats on Facebook, too much of a good thing can be bad for your Facebook Page.

    11) Promote lead-gen and non-lead-gen content

    Even if one of your main goals is to generate leads from Facebook, you shouldn’t use every update to promote lead-gen offers like webinars, ebooks, premium downloads, etc. Make sure you have a healthy balance of lead-gen posts and content meant for engagement alone.

    12) Determine the ideal timing and frequency for your posts

    An important consideration in your Facebook content strategy should be how frequently you post, and when. We often advise around 4-5 times a week but this can vary so keep any eye on it and determine what works best for you.

    13) Leverage Facebook’s publishing and targeting tools.

    Did you know you can schedule posts on Facebook, either through an external publishing tool or through the Facebook interface itself? Scheduling posts allows you to save time and help you balance the types of content you share.

    14) Pin important posts to the top of your page

    When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. But sometimes you may want a specific post to stay at the top of your page for longer – even after you publish new updates. To solve this, Facebook offers the ability to “pin” one post at a time to the top of your page.

    15) Decide whether you want Facebook fans to message you privately 

    We recommend enabling messaging on your page to make it as easy as possible for your fans to reach out to you – but only do so if you have the time to monitor and respond to your messages.

    16) Monitor and respond to comments on your page

    Speaking of monitoring the interactions your fans have with your page, don’t forget about comments. You can monitor and respond to comments via the ‘Notifications‘ tab at the very top of your page.

    17) Promote your page to generate more followers

    Now that you’ve filled your page with content, it’s time to promote the heck out of it.

    Add FB buttons to your website and your emails so it’s easy for your website visitors and email recipients to find and connect with you on Facebook.

    18) Measure the success of your Facebook efforts

    Uses Facebook Insights so you can track Facebook-specific engagement metrics. Here, you’ll be able to analyse things like the demographics of your fans and (if you have more than 30 Likes) the demographics of the people who are actually engaging with your page. You’ll also get insight into how people are interacting with different posts on your page – which you can use to modify your Facebook content strategy to publish more of what works, and less of what doesn’t.

    19) Try some Facebook advertising to amplify what works

    Now that you know what works for you on Facebook, it might make sense for you to put some additional oomph behind posts you know resonate with your audience.

    Putting a little bit of your budget into Facebook ads can go a long way — especially if you’re making data-driven decisions.

    20) Stick with it

    Don’t give up, it doesn’t always happen in an instant, you need to be relentless. Keep following these tips and your audience and business WILL grow. Good luck!

    The tips were based on a publication by Hubspot – one of our favourite social media information sources.

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  • Death by Powerpoint – The next instalment

    Communications, Creative, MarketingComments (0)

    On February 2, 2015 • By

    1) Be yourself!

    PowerPoint is well equipped with tools to help you make your presentation interesting. But here’s the thing – you DON’T have to use them all. Some of them are downright irritating to the audience and can make you look less than professional. Use the ones that complement you. Here are some key things to look out for:

    • Don’t automatically go for a PPT theme. Make sure its right for you, your audience and your subject matter before you adopt one.
    • Not always possible but try to get away from using Microsoft Office’s default fonts, Calibri and Cambria. They can definitely underwhelm your audience
    • To bullet or not to bullet… Sometimes bullet points are great but they can be really overused. Think before you bullet
    • Recent PPT defaults include a small shadow on all shapes. Remove this shadow if it’s not actually needed. Also, don’t leave shapes in their default blue.

    2) Size matters

    The PowerPoint default slide size is usually fine, however if you are speaking at a conference or big meeting you should definitely check. Often large screens, plasmas and other custom built areas can be a longer narrower shape and your presentation will be seriously distorted. Here’s how you can customise the shape of your PowerPoint. WARNING – Resize your slides before you add any objects to them or the dimensions of your objects will become skewed

    1. In the top-left corner, choose “File.”
    2. Select “Page Setup.”
    3. Type the height and width of the background you’d like, and click “OK.”
    4. A dialogue box will appear. Click “OK” again.
    5. Your background is resized!

    3) Edit early

    It’s much easier to edit your PowerPoint template before you start your presentation – this way, you don’t have design each slide by hand. Here’s how you do that.

    1. Select “Themes” in the top navigation.
    2. In the far right, click “Edit Master,” then “Slide Master.”
    3. Make any changes you like, then click “Close Master.” All current and future slides in that presentation will use that template.

    4) Alignment = Awesome

    Having properly aligned objects on your slide is the key to making it look polished, professional and generally fabulous. Use PowerPoint’s tools to help you look awesome and don’t waste hours trying to do it manually.

    How to align multiple objects:

    1. Select all objects by holding down “Shift” and clicking on all of them.
    2. Select “Arrange” in the top options bar, then choose “Align or Distribute.”
    3. Choose the type of alignment you’d like.

    How to align objects to the slide:

    1. Select all objects by holding down “Shift” and clicking on all of them.
    2. Select “Arrange” in the top options bar, then choose “Align or Distribute.”
    3. Select “Align to Slide.”
    4. Select “Arrange” in the top options bar again, then choose “Align or Distribute.”
    5. Choose the type of alignment you’d like.

    Design Tips

    5) Format is fab

    Format menus allow you to do fine adjustments that otherwise seem impossible. To do this, right click on an object and select the “Format” option. Here, you can fine-tune shadows, adjust shape measurements; create reflections, and much more.

    Although the main options can be found on PowerPoint’s format toolbars, look for complete control in the format window menu. Other examples of options available include:

    • Adjusting text inside a shape.
    • Creating a natural perspective shadow behind an object.
    • Recoloring photos manually and with automatic options.

    6) Get in shape

    PowerPoint’s shape tools are flexible and powerful. PowerPoint provides the user with a host of great shape options beyond the traditional rectangle, oval, and rounded rectangle patterns, unlike even professional design programmes like Adobe Creative Suite.

    The shapes also include the highly functional and user friendly Smart Shapes function, which enables you to create diagrams and flow charts quickly and professionally. Let your audience see a clear visual expression of what you are trying to say – often far better than a bulleted list or paragraph of text.

    7) Customise it

    When you create a shape, right click and press “Edit Points.” By editing points, you can create custom shapes that fit your specific need. For instance, you can reshape arrows to fit the dimensions you like. And they wont look sucked or squashed.

    Another option is to combine two shapes together. When selecting two shapes, right-click and go to the “Grouping” sub-menu to see a variety of options.

    • Combine creates a custom shape that has overlapping portions of the two previous shapes cut out.
    • Union makes one completely merged shape.
    • Intersect builds a shape of only the overlapping sections of the two previous shapes.
    • Subtract cuts out the overlapping portion of one shape from the other.

    These tools ensure you’re in great shape and your presentation looks slick and individual.

    8) A healthy crop

    Besides creating custom shapes in your presentation, you can also use PowerPoint to crop existing images into new shapes. Here’s how:

    1. Click on the image and select “Format” in the options bar.
    2. Choose “Crop,” then “Mask to Shape,” and then choose your desired shape. Ta-da! Custom-shaped photos.

    9) Present websites within PowerPoint

    If you want to show a website in a PowerPoint there’s a better option than just having a link and opening a browser.

    Third party software that integrates fully into PowerPoint’s developer tab can be used to embed a website directly into your PowerPoint using a normal HTML iframe. One of the best tools is LiveWeb, a third-party software developed independently.

    By using LiveWeb, you don’t have to interrupt your PowerPoint, and your presentation will remain fluid and natural. Whether you embed a whole webpage or just a YouTube video, this can be a high-quality third party improvement.

    Unfortunately, Mac users don’t have a similar option. A good second choice is to take screen shots of the website, link in through a browser, or embed media (such as a YouTube video) by downloading it directly to your computer.

    Process Tips

    10) For fonts sake

    One constant problem presenters have with PowerPoint is that if you want to make your presentation look better with a different font it can be a disaster. If you have to present from a different computer or have to send it somewhere for approval and the presentation computer just doesn’t have the same font files installed – you’re in trouble. If you’re using a PC and presenting on a PC, then there is a smooth work around for this issue. Unfortunately when you involve Mac systems, the solution is not optimal – see section 11!

    Here’s the trick: When you save your PowerPoint file (only on a PC), you should click Save Options in the “Save As …” dialog window. Then, select the “Embed TrueType fonts” check box and press “OK.” Now, your presentation will keep the font file and your fonts will not change when you move computers (unless you give your presentation on a Mac).

    11) Save your slides as JPEGs

    In PowerPoint for Mac 2011, there is no option to embed fonts within the presentation. So unless you use ubiquitous typefaces like Arial or Tahoma, your PPT is likely going to encounter font changes on different computers.

    The most certain way of avoiding this is by saving your final presentation as JPEGs, and then inserting these JPEGs onto your slides. On a Mac, users can easily drag and drop the JPEGs into PPT with fast load time. If you do not use actions in your presentation, then this option works especially well.

    If you want your presentation to appear “animated,” you’ll need to do a little tinkering. All you need to do is save JPEGs of each “frame” of the animation. Then, in your final presentation, you’ll just display those JPEGs in the order you’d like the animation to appear. While you’ll technically have several new slides in place of one original one, your audience won’t know the difference.

    An important consideration: If your PPT includes a lot of JPEGs, then the file size will increase.

    12) In bed with multimedia

    PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. You should embed these files if you can, but if you use a Mac, you cannot actually embed the video (see note below). For PCs, two great reasons for embedding are:

    1. Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
    2. Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

    Note: Mac OS users of PowerPoint should be extra careful about using multimedia files.

    If you use PowerPoint for Mac, then you will always need to bring the video and/or audio file with you in the same folder as the PowerPoint presentation. It’s best to only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder. Also, if the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format. This tip gets a bit complicated, so if you want to use PowerPoint effectively, consider using the same operating system for designing and presenting, no matter what.

    13) Hard fact

    Between operating systems, PowerPoint is still a bit twitchy. Even between differing PPT versions, things can (and do) change. One way to fix these problems is to make sure that you have the right hardware, so just bring along your own computer when you’re presenting.

    14) Be natural

    In many presentation situations, there will be both a presenter’s screen and the main projected display for your presentation. PowerPoint has a great tool called Presenter View, which can be found in the “Slide Show” tab of PowerPoint 2010 (or 2011 for Mac). This includes an area for notes, a timer/clock, and a presentation display.

    For many presenters, this is a real help. You never want to make the PowerPoint seem jilted or unnatural, like its just a pile of notes for you. Use the Presenter View option to help create a more natural presentation.

    Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the “A” key will bring it back if you need it!

    In the end

    PowerPoint and similar slide applications are powerful flexible tools that should not be underestimated. They rock – especially when you use them to their full advantage.


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  • How to increase communications with your customers…

    CommunicationsComments (0)

    On December 19, 2014 • By

    Whether your business is a multi-million pound global monster or you are a sole trader, it is essential that you collect data for all your customers.  Collecting accurate and relevant data from your customers is a superb way to ensure that you have a communications channel and therefore provides the opportunity to make your business flourish!

    This doesn’t have to be anything extravagant – a simple ExCel spreadsheet can be populated with the data and is far more effective than throwing business cards in a drawer!

    Once you have a robust list, a fantastic opportunity awaits you in making contact with everyone on a periodic basis.  This doesn’t mean you have to bombard them with news every week, a monthly, bi-monthly newsletter can be an effective way of communicating with your customers which will reinforce the message of your business and at the same time, tell them something new.

    The newsletter needs to be professional and slick and for this to work effectively a marketing email tool is essential.  There are plenty to choose from and it doesn’t have to cost a fortune but is great to manage your contacts, send emails and you can also track the results!

    So the next time you receive a business card and throw it in your office drawer, remember – data collection is essential!

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  • Content is king!

    Communications, Marketing, OnlineComments (0)

    On September 2, 2014 • By

    We believe content is king – the content on your marketing materials, your website, your blog and all of the other ways you share your information and ideas with your target audience. Here are a few thoughts on why content is king:

    1. Your content expresses your very own tone of voice – It says an amazing amount about you, your brand and your business. It allows you to stand out and to appeal to likeminded people who are interested in what you do. Your content is a powerful way of expressing your brand – perhaps as much as the visual aspects. But tone of voice is often overlooked as a vital way of developing your identity and maintaining a valuable brand.
    2. Producing great & relevant content makes you learn about what your audience needs – your content must appeal to those it is aimed at and although you may not get it right every time the journey of learning what works and what doesn’t and writing and researching gives you a knowledge about that audience that you probably wouldn’t have had.
    3. It keeps you up to date with industry trends – it’s easy when you are running a business to become detached and lose touch with what’s happening out there. Making sure your content is king ensures you will be in touch with all the latest happenings in your particular field – because even if you haven’t written the content personally you will no doubt be checking it and changing it and you really want it to be right!
    4. Content is your way having a conversation with your audience – you don’t get the chance to speak face to face with many of the people you would like to do business with. You have to do it through your website, your leaflets, your e-communications, social media channels and more. If you want to have a relevant and beneficial ‘conversation’ with them through these channels you have to get your content right – its so important
    5. It produces interaction with your audience – Great content is not just about producing it – it’s about responding to your audience too. You want to elicit feedback – which will help you learn and hopefully produce even better content in the future.

    It helps establish your brands authenticity – The content you produce has to be personal to you! If its not genuine, personal, passionate and true – your audience will notice in an instant – and if it is – they will notice in an instant too and it will give a huge amount of credibility to your brand

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  • The ‘Wunder’ of To Do Lists!

    Communications, EventsComments (0)

    On August 4, 2014 • By

    To Do List – Definition – A list of tasks that need to be completed, typically organized in order of priority.

    I write lists for anything and everything!  There is no greater feeling than scribbling out an item (ideally with a different coloured pen!) and then moving onto the next item on the list!

    Now as a confirmed Listaholic, I feel obliged to share with you the beauty of these wonderful creations and how I have discovered the electronic version and it has transformed my life (no I am not exaggerating!).  Wunderlist!  What a great invention – as the makers of this say “…… it is the only way to organise your life …”.  It allows users to manage their tasks from a smartphone, tablet and computer.

    Don’t just take my word for it, try it for yourself!

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  • Death by PowerPoint?

    Branding, Communications, Events, MarketingComments (0)

    On July 17, 2014 • By

    It’s actually not a joke – how many times have you been sat in a meeting or conference watching a presentation and drifted off to another happier place because it’s so dull, or the slides make your eyes hurt or even worse the presenter says those fatal words… ‘I know you can’t see this slide but…’ and you want to scream… WELL WHY SHOW IT THEN????

    PowerPoint must be one of the biggest opportunities to show off your brand and yet so many companies/presenters don’t do it justice. At Pink we help lots of clients with all manner of presentations on all sorts of topics. Here are our top 10 tips on slides…

    1. Keep it simple – the audience is there to hear YOU not to struggle to see oceans of text or data on a slide that is barely visible from a metre away never mind from where they are sitting. A few simple words and images are more inspiring to an audience than an overcrowded slide where NOTHING stands out
    2. Plan your story – A presentation is like a story – it should have a clear beginning, middle and end that get your point across in an effortless way. Don’t be dragged in to over doing it.
    3. Use great imagery – Imagery can say a thousand words and make your presentation rock. There are great image libraries out there where you can get fabulous pictures cost effectively. PLEASE DON’T EVER USE TACKY CLIP ART OR DODGY IMAGES.
    4. Display data well – learn how to do this simply so that it is even more powerful to the audience – complicated does not equal impressive.
    5. Use simple techniques to pull out key words or phrases – bold or colour or circle things that you want to stand out in your audiences mind
    6. Choose fabulous colours – colour can really make your presentation come alive. Make sure you pick colours that present well – what is clear on your mac or pc may not be clear when projected. Sometimes the simplest colour combinations work best, black & white for instance or white, grey and a really zingy colour
    7. Watch great presenters – Take a look at some of the TED talks and see some master slide presentations – it will inspire you and make you look at your slides and story in a different way
    8. Practice with your slides – Don’t leave it until the day to find out that they don’t really work for you. Often when you pull the presentation together it seems to work but when you actually present it a few issues can pop out. So make sure you feel comfortable with your slides
    9. Give people a chance to see and ask – too many slides is worse than too few. Make sure you can accomplish your story in the time you have and that your audience has time to ask questions
    10. Take feedback – ask someone in the audience how your slides worked for them. You might be surprised.

    However don’t just take it from us – as usual Hubspot have an awesome blog with 20 truly inspiring slide shares. Take a look.


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  • Check, check and check again …

    Communications, Creative, OnlineComments (0)

    On June 23, 2014 • By

    How many times have you been overloaded with work and relied upon spellcheck to do your job for you? Now if you’re honest you will have answered I do that all the time!  Well nows the time to change the way you work!

    It may seem unnecessary, after all you are an intelligent individual, however believe me the 2 minutes it takes to check, check and check again can save you hours worth of work, time, money and effort putting it right!

    So remember if at first you don’t succeed checkety check again!

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