Whether your business is a multi-million pound global monster or you are a sole trader, it is essential that you collect data for all your customers. Collecting accurate and relevant data from your customers is a superb way to ensure that you have a communications channel and therefore provides the opportunity to make your business flourish!
This doesn’t have to be anything extravagant – a simple ExCel spreadsheet can be populated with the data and is far more effective than throwing business cards in a drawer!
Once you have a robust list, a fantastic opportunity awaits you in making contact with everyone on a periodic basis. This doesn’t mean you have to bombard them with news every week, a monthly, bi-monthly newsletter can be an effective way of communicating with your customers which will reinforce the message of your business and at the same time, tell them something new.
The newsletter needs to be professional and slick and for this to work effectively a marketing email tool is essential. There are plenty to choose from and it doesn’t have to cost a fortune but is great to manage your contacts, send emails and you can also track the results!
So the next time you receive a business card and throw it in your office drawer, remember – data collection is essential!