Guest Blog … Paper, Scissors, Stone!

Creative, MarketingComments (0)

This great blog has been written by one of our valued suppliers – Rob Snaith, Director @ Footprints Media Ltd

Paper is just paper isn’t it?

It would make things easier, but wouldn’t the world be boring if everything was the same?!

There are thousands and thousands of different types of paper. Different brands, different shades, different textures so if you have that unique marketing piece, it’s worth knowing that a range of “speciality” paper is available.

There are 3 main types of standard paper:-

  • Gloss, which is really shiny. Ideal for flyers and posters.
  • Silk / matt looks a lot classier than gloss. Very well suited in a heavier weight for brochures folders and leaflets.
  • Uncoated, has the texture that allows it to be written on, similar to a thicker copy paper. This suits letterheads and any marketing piece that requires a traditional look and feel.

For all of these paper types, the weights can vary from 80g for a throwaway mass produced leaflet that many of the supermarkets produce, to around 600g+ which our lovely business cards are printed on (get in touch and we’ll send you a sample to have a look at).

So, now you’ve learnt a little something on paper for printing, get in touch!  Our team has over 90 years experience in the world of printing and can help make your marketing investment in literature stand out from the crowd and look the part!

» Creative, Marketing » Guest Blog … Paper, Scissors, Stone!

December 17, 2014

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